Who’s your role model for sales?
October 30, 2018

Here’s a tip for the toddlers who read my blog (of which, I realize, there are zero). When you see a commercial on TV for the toy you want so desperately, keep it casual. Don’t make any demands. Offer something like, “I want to get one of those sometime.” Then drop it. Your parents -- or at least, your mom -- will be so enchanted she’ll not-so-casually duck into the next room to jot that down. It’ll show up under the tree or in your pile of birthday presents or even as a little bonus from the tooth fairy. Your tact will be rewarded.

There’s a better-than-zero chance this behavior will continue to be rewarded well into your twenties and probably beyond. But it won’t matter. A continuing education class on the soft sell is priceless.