Are you remarkable?
January 28, 2019

Darrell had made dozens of pitches to people a while back, and a couple of weeks before Christmas it was time to check in with them. Instead of making “just checking in” the subject line -- lame! -- he wrote, “It’s the most wonderful time of the year…to follow up with you on (the pitch I just mentioned).” Not bad, eh?

It gets better. He started the body of the message by telling them he’s new to this particular game, and hopes they’ll forgive him if he’s erred in the timing or execution of that followup.

Wait. There’s more. After reminding them what he’d sent he said, “Naturally, I’m hoping you’ve recovered from the shock of receiving such an impressive marketing tool and opportunity.” Then he made a quick suggestion about where they might go from here.

And that was it. Poetry, no? I couldn’t stop gushing about how impressed I was.

The response was immediate. We could barely keep up with the inquiries. It was like hitting the jackpot on a slot machine.

Maybe you don’t need a miracle. Maybe you just need a really good letter.