How important are the visuals?
March 5, 2019

gift book sentiment for the blogI tried my hand at a gift book recently. It’s a simple little book of suggestions for, well, it doesn’t matter. What matters is that the suggestions are as whimsical as they are sound. No sense coming off as preachy.

But how?

gift book photo for the blogBy taking so much care with the wording, by talking Katie into illustrating them, and by choosing the right font. I went through every single font on my computer and settled on the one you see above, Gabriola. It looks soft and sweet, doesn’t it? Not harsh. For sure not bossy.

Maybe visuals are to the written word what body language is to the spoken word. Pretty much everything!